About

I’m a Spanish who moved to Finland back in 2006. I love creating software products, and understanding how to turn them into successful businesses, and I love many kinds of sports and constant learning and developing.

I have over 20 years of experience working in software companies, started as a software engineer, later moved to different product manager roles, and worked as a product director building and growing product teams.

I’ve planned many software products over the years, from discovery and execution to go-to-market.

I’ve always loved starting new ideas, and through the years I’ve started loving sharing and helping others develop in their careers, this is why I started my YouTube channel back in 2020. If you have planned products or businesses, you know how challenging these tasks are.

Hi! I’m Juan

My mission is to help develop better software products, products that really solve customer problems.

I help you throughout all the steps of creating a product:

  • Vision and strategy

  • Business design

  • Product discovery

  • Product and assumption validation

  • Product execution

  • Go-to-market

  • Product management